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NATM Spotlight Series Day 8 - Francisco Serrata, M. Ed, LAT
Wednesday, March 11 2026

Current Workplace:

Los Fresnos High School

 

How long have you been in the field, and where did you complete your education?

I have been working as an athletic trainer for 15 years, graduated from Los Fresnos High School and completed my college education at Graceland University, Iowa.

 

Why did you choose this profession?

 I chose this profession for a combination of personal passion for sports, fitness, and physical activity. I was a former athlete myself and enjoyed being around sports. The job lets you stay connected to athletics in a daily basis while helping athletes stay active.

 

What skills do you think are most important for an AT to develop?

I believe interpersonal and empathy skills are very important — building trust with your athletes, showing patience, motivating during recovery, listening and handling emotional situations properly.

 

What is your favorite part of the job?

My favorite aspect of this job is the sense of belonging that comes with being part of a sports team. I enjoy witnessing the athletes succeed at what they do best. Helping an injured athlete reclaim their spot on the field, return to competition, and knowing I contributed to that journey is fulfilling.

 

What’s your mantra or favorite quote?

My favorite quote is "Survival of the fittest" as it relates powerfully to the sports world as a metaphor for constantly testing and selecting those who adapt best- not just physically, but mentally, tactically, and emotionally.

 

Who are some of your biggest influencers both personally and professionally?

Personally- my parents were the most direct and lifelong personal influencer of my life, they shaped my values, work ethic, responsibility, resilience, civic duty, and respect for others.

 

Do you have any advice for other ATs or students contemplating a career in Athletic Training?

My advice to students contemplating a career in athletic trainer is to "go for it" if they really enjoy helping others and love being around sports/athletes but to be mindful that being the profession can be fulfilling but also very demanding. 

 

Posted by Jimi Cantu on 03/13/2026 - 04:31 PM
It has been a pleasure working and getting to know you Frank. Take care and keep in touch.
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